The Cabinet considered a report of Executive Director (Adults and Communities) providing an update on the refreshed tourism strategy, ‘Destination Southend’, and outlined progress made to date together with ongoing plans.

Resolved:

That the refreshed ‘Destination Southend’ Strategy and action plan, with updated content, be noted.

Reasons for Decision:

Progress has been made in the last few months on several objectives that were originally set out. Businesses have been increasingly engaged in the tourism partnership over recent months and in preparation for the period after coronavirus lockdown, the tourism sector will benefit from confidence in a refreshed strategy.

Other Options:

The existing strategy could remain in place. This is not recommended as progress has been made and some conditions have changed and will benefit from alignment to 2050 outcomes.

Note: This is an Executive Function

Eligible for call-in to: Place Scrutiny Committee

Cabinet Member: Councillor Kevin Robinson