Issue - meetings
City Council Brand Refresh
Meeting: 13/10/2022 - Policy and Resources Scrutiny Committee (Item 363)
363 City Council Corporate Branding Refresh PDF 104 KB
Minute No. 316 (Cabinet Book 1, Agenda Item No. 7 refers)
Referred direct by Cabinet
Additional documents:
- Appendix 1 - results of engagement, item 363 PDF 253 KB
- Appendix 2 - Shell concept, item 363 PDF 865 KB
- Appendix 3 - Primary school worksheet, item 363 PDF 566 KB
- Webcast for City Council Corporate Branding Refresh
Minutes:
The Committee considered Minute 316 of the meeting of the Cabinet held on 29 September 2022, which had been referred directly to the Committee for scrutiny, together with a report of the Executive Director (Strategy, Change and Governance) presenting the final options for the refresh of the Council’s corporate brand.
The Cabinet Member for Corporate Matters and Performance Delivery undertook to provide a written response to questions raised by members of the Committee, with regard to:
· The scope of user access testing requirements for the implementation of the Council’s new corporate brand across its digital platforms, for which a cost of £1,600 was reported at the meeting.
· The need for the further budget provision of £2,500 allocated for legal advice to be provided on copyright, intellectual property and trademarking in respect of the new corporate brand.
Resolved:
That the following decisions of the Cabinet be noted:
“1. That the results and comments from the public engagement exercise be noted and that the favoured concept (‘Shell’ concept) be developed and implemented as the Council’s new corporate logo and branding.
2. That authority be delegated to officers to carry out the development and implementation work required, along with the creation of full branding guidelines.”
Note: This is an Executive Function
Cabinet Member: Councillor S George
Meeting: 29/09/2022 - Cabinet (Item 316)
316 City Council Corporate Branding Refresh PDF 104 KB
Additional documents:
- Appendix 1 - results of engagement, item 316 PDF 253 KB
- Appendix 2 - Shell concept, item 316 PDF 865 KB
- Appendix 3 - Primary school worksheet, item 316 PDF 566 KB
- Webcast for City Council Corporate Branding Refresh
Minutes:
The Cabinet considered a report of the Executive Director (Strategy, Change and Governance) presenting the final option for the refresh of the City Council’s corporate brand.
Resolved:
1. That the results and comments from the public engagement exercise be noted and that the favoured concept (‘Shell’ concept) be developed and implemented as the Council’s new corporate logo and branding.
2. That authority be delegated to officers to carry out the development and implementation work required, along with the creation of full branding guidelines.
Reasons for decision:
Not deciding at this stage will mean that the Council will continue to operate with an outdated logo and branding.
Other options:
None
Note: This is an Executive Function
Referred direct to: Policy and Resources Scrutiny Committee
Cabinet Member: Cllr George
Meeting: 13/09/2022 - Cabinet (Item 7.)
7. City Council Brand Refresh PDF 104 KB
Report of Executive Director (Strategy, Change and Governance)
Additional documents:
- Appendix 1 - results of engagement, item 7. PDF 253 KB
- Appendix 2 - Shell concept, item 7. PDF 865 KB
- Appendix 3 - Primary school worksheet, item 7. PDF 566 KB
- Webcast for City Council Brand Refresh