Minute No. 316 (Cabinet Book 1, Agenda Item No. 7 refers)

Referred direct by Cabinet

The Committee considered Minute 316 of the meeting of the Cabinet held on 29 September 2022, which had been referred directly to the Committee for scrutiny, together with a report of the Executive Director (Strategy, Change and Governance) presenting the final options for the refresh of the Council’s corporate brand.

The Cabinet Member for Corporate Matters and Performance Delivery undertook to provide a written response to questions raised by members of the Committee, with regard to:

·             The scope of user access testing requirements for the implementation of the Council’s new corporate brand across its digital platforms, for which a cost of £1,600 was reported at the meeting.

·             The need for the further budget provision of £2,500 allocated for legal advice to be provided on copyright, intellectual property and trademarking in respect of the new corporate brand.

Resolved:

That the following decisions of the Cabinet be noted:

“1. That the results and comments from the public engagement exercise be noted and that the favoured concept (‘Shell’ concept) be developed and implemented as the Council’s new corporate logo and branding.

2. That authority be delegated to officers to carry out the development and implementation work required, along with the creation of full branding guidelines.”

Note: This is an Executive Function

Cabinet Member: Councillor S George

The Cabinet considered a report of the Executive Director (Strategy, Change and Governance) presenting the final option for the refresh of the City Council’s corporate brand.

Resolved:

1. That the results and comments from the public engagement exercise be noted and that the favoured concept (‘Shell’ concept) be developed and implemented as the Council’s new corporate logo and branding.

2. That authority be delegated to officers to carry out the development and implementation work required, along with the creation of full branding guidelines.

Reasons for decision:

Not deciding at this stage will mean that the Council will continue to operate with an outdated logo and branding.

Other options:

None

Note: This is an Executive Function

Referred direct to: Policy and Resources Scrutiny Committee

Cabinet Member: Cllr George

Report of Executive Director (Strategy, Change and Governance)