Report of Interim Executive Director (Strategy, Change & Governance)

Pursuant to Minute 802 of the meeting of the Policy & Resources Scrutiny Committee held on 16^th March 2022, the Cabinet received a report of the Executive Director (Strategy, Change & Governance) setting out the opportunities connected to updating the corporate branding for the Council and re-presents options for consideration, and for those options to be engaged on more widely.

Resolved:

1. That the four branding concepts to go out to wider engagement, as set out in section 4.1 of the submitted report be approved.

2.  That the timeframe of engagement of 4 weeks be approved.

3.  That the feedback be used as an evidence-base to inform the final decision on the council’s new corporate branding.

Reasons for Decisions

To enable the Council to take an active lead in responding to the new city status for Southend, with a fresh step into a new identity for the Council.

Other Options:

None

Note: This is an Executive Function

Not eligible for call-in by virtue of section 15(e)(ii) of Part 4(e) of the Council’s Procedure Rules.

Cabinet Member: Cllr George

Cabinet Agenda Item No. 3 refers

Referred direct by the Cabinet

The Committee considered Minute 780 of the meeting of the Cabinet held on 14 March 2022, which had been referred directly to the Committee for scrutiny, together with a report of the Executive Director (Transformation) setting out the opportunities connected to the update of the corporate branding for the Council and presenting branding options to engage upon more widely.

Resolved:

That the matter be referred back to the Cabinet for reconsideration with the recommendation that a full brief should be developed for the update of the corporate branding for the Council.

Note: This is an Executive Function

Cabinet Member: Councillor I Gilbert

Report of Executive Director (Transformation) to follow

The Cabinet considered a report of the Executive Director (Transformation) setting out the opportunities connected to updating the corporate branding for the Council and presented branding options to engage upon more widely.

During consideration of the report the Leader of the Council confirmed that this was not a formal consultation but is an engagement exercise.

Resolved:

1. That the four branding concepts, as set out in Appendix 1 to the submitted report be approved for wider engagement.

2. That the timeframe of engagement be four weeks.

3. That the feedback from the engagement be used as an evidence-base to inform the final decision on the Council’s new corporate branding.

Reasons for decision:

To enable the Council to take an active lead in responding to the new city status for Southend, with a fresh step into a new identity for the Council.

Other options:

None

Note: This is an Executive Function

Referred direct to: Policy and Resources Scrutiny Committee

Cabinet Member: Cllr Gilbert